Friday, February 26

Pseudo wings & PR



During our afternoon break, our PR instructor Kenton Larsen (that's him in the yellow shirt) bought the class (whatta nice guy!) a bag of Ruffles chips, "Hot Wings" flavoured. He bought it because he knew this blog existed, lol.

Well, needless to say, the chips somehow tasted like real hot chicken wings. Everyone was able to taste the chips and looked like everyone enjoyed them. I mean, who'd really say no to free chips? If you asked me, I think it was Kenton's way of making us work harder in class.

Sean Garrity's Zooey & Adam proposal was well underway and the class is almost done. I, myself, still have a couple of sections to do: executive summary, letter of transmittal, and tweak the evaluation section of my proposal. The proposal was such a neat project because in the end, we all get to put this proposal in our portfolios so it made it more important to complete a PR proposal that we would be proud to show to future employers.

As for the chips, I'd give them 3 1/3 stars out of 5 for tasting close to the real thing. haha.

Friday, February 12

PR Event in the Olympics: Death of Georgian Luger




Tragedy strikes today at the Whistler Sliding Centre where a 21-year old Georgian luge athlete Nodar Kumaritashvili died when his sled crashed, throwing him off and hitting a metal support beam. You can get the details of the accident and a link to watch the video here: http://www.ctvolympics.ca/luge/news/newsid=39315.html

Now when something totally unplanned (possibly the worst thing that can happen in an event) actually happen, how do the organizers and event planners prepare for the media and the questions regarding the incident?

This is truly a PR test and I'm not sure if the CEO of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games John Furlong has prepared himself for and, in fact, says exactly that he wasn't during an interview at the pre-show for the opening ceremonies Friday night.

The biggest question: To what extent does an Olumpic organizer plan for accidental deaths of athletes? Interesting.


Another thing to pay attention to are the advertisements during the opening ceremonies. It feels like the Super Bowl all over again when it comes to these ads; each one has a specific tone but was created for the 2010 Winter Olympics.

Rona - this one follows a measuring tape as it retracts across Canada's diverse landscape. "It takes a great country to build great games."

Bell - a guy sends a message from his Bell mobile device while watching an Olympic hockey game that reads "Canada scored! What a goal!" and his message is carried across the country on a snowflake that travels from the venue to the remotest part of Canada.

Molson Canada - if you think their other commercials are patriotic, this one's that x3. It's pretty good.

Tim Hortons - a man prepares to pick up his wife and kids emigrating to Canada and brings a pile of jackets, toques, and mitts for the cold weather outside. He welcomes his wife with her first Tim Hortons cup of coffee. It is a touching story of the many immigrant families that makes up our country.

Hey did everybody see the opening video that lead to the start of the ceremonies? was it just me or was that just as exciting as the first Transformers movie? The announcer in the video got me super pumped when he described Canada's biggest competitors and ended the segment with "They are all here..." - how powerful is that?! Go Team Canada Go!

Tuesday, February 9

Writing creatively for radio dramas (and other things).

In the second part of our Creative Writing class, we studied a unit on radio dramas. In this unit, our class was put into groups and wrote our own radio dramas. The dramas had to have a plot with a setting and characters designed to create a picture by listening to different sounds.

Our group of four guys: Neil, Sean, Steve, and I, came up with "Hot Ice." This was a radio drama about an elite group of specials ops agents assigned as Olympic detail to ensure public safety during the games. The group of four special ops agents heat up the action as they run around the city of Vancouver for clues after finding out from drug kingpin Chike Moi that something bad was going to happen at the Olympics.

The story was centred on bravery and heroism with a little bit of cliche and a lot of fun.

Here was a work sample of the dialogue my group and I presented in our class.


2. CHARLES NORRIS: See Moyer, nothing good ever comes out of a life of crime.

3. JERRY MOYER: Charles, can I finish him off. There’s no one around. No one will know.

4. CHARLES NORRIS: Come on Jerry. He’s scum, but let’s not stoop to his level.

5. CHIKE MOI: It’s too late special ops squad. I’m already dying, but you’ll be in the same boat soon enough.

6. CHARLES NORRIS: What do you mean Moi? Spit it out you scumbag.

7. SOUND: GURGLING SOUNDS

8. CHIKE MOI: You’re time is coming. The Russians will take care of you and your squad soon. The Olympics will be your doom. (DYING)

9. SOUND: DYING SOUND

10. CHARLES NORRIS: What Russians? What did he mean?

11. MUSIC: THEME SONG.

12. ANNOUNCER: Join us next week for another exiciting episode of Hot Ice.

As you can tell, this is our (and my) very first attempt at writing radio dramas so it may have sounded rough and even too cliche. The idea behind our drama was supposed to be funny and easy to listen to. Our target audience of aged 18-30 yeasrs old would like this kind of material as it is easy to understand and the episodes were easy to follow even if one was missed.

Writing and planning the script was pretty enjoyable. I would say writing the episode loglines really helped in ironing out the details of the story. The hardest part was thinking of eventful scenes for the entire 20 episodes. The episodes needed to make sense and needed to have some sort of linear component to it while each episode still had its distinct plot arc.

In the end, our group was able to come up with something we thought was fun to listen to with a plot that was unpredictable.

If there was an image that depicted our drama it would be this:


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An example of a well-written audio drama could be found here:
http://www.wirelesstheatrecompany.co.uk/index.php/component/jotloader?Itemid=15&cid=2&id=100

The Wireless Theatre Company was a company that still produces radio/audio dramas and released the drama called DULCE ET DECORUM EST PRO PATRIA MORI on Feb. 10, 2010. I foundnd myself liking dramas about war or dramas that had heavy action in them. I really enjoyed 'Afghanada' and thought that style of drama was really interesting to listen to. So when I realized that DULCE ET DECORUM EST PRO PATRIA MORI was about the experiences of soldiers in the first world war, I downloaded the mp3 (it's free!) directly from the web site.

The unit on radio drama opened my ears to something pretty cool. The way I looked at it was radio dramas was like reading a book, except someone was reading it for you!

I thought writing for radio dramas was good training/experience in writing creatively in a sequence that made sense. I thought it was good practice for what was still to come - video writing and video game scripts!




In this screenshot from the game Marvel Ultimate Alliance 2 for XBOX 360, a character chose an action from a set of actions the gamer can perform. The path the story went would depend on the action chosen by the gamer. There was a choice of three different actions ranging from passive, active, and agressive decisions. Passive took the easy way around the story while the agressive choice usually lead to more villians along the way in this role-playing adventure where you select a team of four people to fight beside you.


The type of creative writing on this game would be very elaborate as the writer(s) would have to think of multiple scenarios to give gamers a choice of things to do and allow them to take the story to a whole new level. I'm sure they only wrote two or three different endings but the path to get there and the way the story unfolded had 20-30 different variations... or more!


I am excited to see what type of video I'd come up with!